Nowadays, to make your song famous, it's not only about lyrics and rhythms, but also about music promotion. Being an artist now is definitely not the same as in the past. Without judging the amount of dedication poured across the time periods, one thing is a fact: these days, an artist at the beginning of his career must be a multitasking person.
Creating a marketing and brand strategy, and being updated about trends and social media is close to unnegotiable. It can be a little scary, no? How come you have to understand, study and perform in areas that are not directly related to music? Still, no need to panic. To help you, you can always count on partners that will make the path much easier. In this article, we'll give you some tips to boost your presence and show how to make your song famous.
Create a Newsletter
Subscribing to newsletters is great for independent artists, as it keeps you connected; both with your audience and with industry trends. By receiving insights and tips from industry experts, you can gain valuable knowledge on marketing, promotions, and music-related developments, helping navigate the competitive landscape. Additionally, newsletters facilitate networking opportunities, allowing artists to collaborate, find potential partners, and build professional relationships. Ultimately, staying informed and engaged through newsletters empowers independent artists to thrive in creative endeavors.
With this much potential, you, as an indie artist, should create your own newsletter. Fans and supporters can subscribe to it, and you can keep them updated on your next gigs or releases. You can also share exclusive footage from live concerts on backstage production to those who subscribe.
The great news is that most of them are free. With the newsletters, you can follow trends, specifically industry trends, for example. To find the best suited to your area, it is enough to simply type in Google and sign up. You can read and stay informed anytime you want.
Watch Other Artists
Maintaining contact and actively engaging with other artists is essential for independent artists as it fosters a supportive community that can lead to valuable learning opportunities and creative growth. By watching and interacting with fellow artists, you can gain inspiration, exchange ideas, and stay informed about new trends and techniques in their field.
Collaborations with other artists often result in fresh perspectives and innovative projects, broadening artistic horizons and potentially reaching new audiences. Moreover, networking with peers can lead to connections within the industry, opening doors to potential partnerships, performance opportunities, and exposure. Ultimately, being part of a vibrant artist community provides independent artists with encouragement and resources.
Also, seeing your fellow artists as collaborators and not competitors can help you create a connection with them and even a business partnership. You can map the market searching for influencers that other musicians eventually are cooperating with. That’s a great way of increasing your music's popularity. As users engage with the content, your song gains visibility, allowing you to leverage the community interaction by expressing gratitude to the influencer and engaging with some of the comments positively. Utilize the duet feature to generate related content that encourages others to participate. This approach drives users to your artist profile, enabling you to establish a connection and build relationships with you.
Be Present on Social Media
To be on social media can be a big step for an artist, as it offers a powerful and accessible platform to connect directly with your audience, expand your fanbase, and promote your music on a global scale. Through consistent engagement, you can build a loyal community, foster meaningful relationships with fans, and receive direct feedback, enabling you to refine your craft and tailor your content to resonate better. Social media also facilitates networking with industry professionals, creating opportunities for collaborations, partnerships, and exposure to wider audiences.
To do so, it’s important to maintain consistency and regularity in your publications. Posting constantly and a few times a day, using the most features given by the platforms, and varying the format of the content (videos, photos, etc) will guarantee that the algorithm works to give you more reach. And use hashtags! When a song lands on TikTok's "for you" page, it might go viral, resulting in significant outcomes. This includes gaining millions of new fans, even unknown artists securing major record deals, embarking on national and international tours, and landing lucrative brand deals worth millions of dollars.
Creating a marketing plan for the release of an album provides a strategic roadmap to maximize the impact of your music and ensure its success in a highly competitive industry. A well-thought-out marketing plan helps artists identify and target their ideal audience, allowing them to tailor your promotional efforts effectively. When thinking of how to make your song famous, a good plan is crucial. It outlines specific goals, timelines, and promotional activities, including social media campaigns, press outreach, music video releases, and live performances, to generate excitement and anticipation around the album.
By planning ahead, artists can build momentum and engage with their fanbase before, during, and after the release. You can cultivate a loyal and active community around your music. Additionally, a comprehensive marketing plan enables you to budget and allocate resources efficiently, making the most of your promotional efforts and increasing the likelihood of your album's success, ultimately paving the way for long-term growth and recognition in the industry.
Come Out on Editorial Playlists on Spotify
Spotify playlists are staple tools on how to make your song famous. Implementing this action provides a significant boost to your visibility and exposure within the platform's vast user base. Editorial playlists curated by Spotify are highly influential and can generate millions of streams for your song. As these playlists are often tailored to specific genres or moods, being featured allows artists to target their ideal audience and gain new fans who may not have discovered their music otherwise.
Moreover, editorial playlists attract the attention of industry professionals. This can lead to record deals, partnerships, and other opportunities. Overall, securing a spot on these influential playlists can be a game-changer for independent artists, propelling your career forward and creating a springboard for future success in the competitive music industry. Don’t forget to pitch your song correctly for the playlists, by adding key details about it, like genre and mood.
Create Radio Edits
Radio edits typically involve shortening the track's duration, removing explicit content, and optimizing its structure for radio play. It allows you to tailor your music for mainstream radio airplay. This way you can increase your chances of reaching a wider audience and gain exposure. By doing so, artists can conform to radio station format requirements and cater to a broader demographic, including listeners who might be sensitive to explicit content.
Radio remains a powerful medium for music discovery. Therefore, having a radio-friendly version of a song increases the possibility of it being played on various stations. The edits can lead to increased popularity and commercial success. Ultimately, creating radio edits opens up valuable opportunities for independent artists to connect with a broader audience and elevate their visibility in the music industry.
Submitting or
pitching songs to radio stations is a process of its own. You'll need a well-crafted EPK that's able to show your artistic identity. Then, you must research radio stations that cover the genre of your music; and also give space to smaller, independent artists. Don't underestimate radio stations when learning how to make your song famous.
Create Music Videos
Music videos are great to enhance storytelling and boost your online presence. Video footage has become a dominant form of content consumption on platforms like YouTube, TikTok. It attracts a vast and diverse audience. Besides, a well-crafted music video can captivate new viewers and increase the chances of your song going viral. This way, you can expand your reach beyond your existing fanbase.
Moreover, a music video allows you to express your creativity and reflect your sound in a visual way. You can showcase your brand and build a recognizable visual identity. It may all contribute to a stronger connection with fans.
With music videos there's also opportunities for monetization and collaboration. They might attract potential sponsors, advertisers, or partnerships, further supporting your career. If a full music video seems a lot for you at the moment, you might want to consider creating a lyric video for your release; it's simpler, but can also help a lot with promotion.
Get Some Help with Magroove
Those tips may sound like a lot, and, in a certain way, they are. But as we said before, you are not obliged to do everything on your own. In the search of how to make your song famous, you can count on Magroove to help you.
Magroove will distribute your songs on digital services providers (DSPs). Like Spotify, iTunes, SoundCloud, Youtube Music, Deezer, Shazam, Amazon MP3, Google Play Music, Tidal, iHeart Radio, Pandora, AWA, and many other high accessed service providers. Moreover, your music will be featured on our exclusive Discovery App, utilizing artificial intelligence to connect listeners with similar music based on their preferences.
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