When talking about music promotion, it's impossible to ignore the power Instagram holds: it's one of the top 5 social media platforms in the world and a critical tool to market your music. Understanding how to promote your music on Instagram can open many doors for your career as a musician. Created in 2010, Instagram's is a great place to share videos and photos. Worldwide, it has over 2.35 billion monthly active users, which equates to many potential listeners. This way, it's important to look at Instagram not as a distraction, but as a marketing tool for your music.
Instagram has its own music library that allows creators to incorporate music on their videos and photos. It's clear that, when browsing through Instagram, a lot of people stumble upon music they enjoy and discover new artists. Also, when you manage to work your personal branding as a creator, you get to reach a large public. With all this information, you might be asking yourself how to promote your music on Instagram right now. This article will give all the instructions to do it! Here you will find:
- Ideas of content
- Instagram tools
- How to promote music on Instagram
- Instagram Ads
- Have your music available on Instagram
Ideas of content
When you create an Instagram profile for your solo career or band, it's important that you have an artistic branding. This means that the way you present your work should visually reflect your music, your identity and your audience. Having an artistic brand suggests that both yourself and your work will get more attention and be easier to recognize. Nevertheless, your visual identity can be presented in every content you share in your Instagram account, for one. To help you strenghten your brand, here are some ideas of content that an artist like you can produce:
- Performance Clips: Share short videos of live performances, rehearsals, or acoustic sessions showcasing your musical talent.
- Behind-the-Scenes: Provide a glimpse into your creative process by sharing behind-the-scenes footage of songwriting, recording sessions, or studio setups.
- Music Covers: Post videos of you performing covers of popular songs in your unique style.
- Music Releases: Announce and promote your new music releases, such as singles, albums, or music videos.
- Instrument Tutorials: Share short tutorials or tips on how to play certain instruments or specific techniques.
Instagram tools
Now, it's important to be familiar with all types of content available on Instagram; as well as its tools and possibilities. Besides the basic publication of photos and videos that goes directly to the feed, there are more tools that will help you market your music on Instagram. We can talk about two other formats:
Stories
An Instagram story is a built-in function within the app that permits users to share temporary photos or videos. Stories will always vanish after 24 hours, which makes them intentionally designed to be quick, remarkable, and enjoyable. Once you publish a Story, a vibrant circle surrounds your profile picture, notifying your followers that you've posted new content. This fast-moving tool is also great to efficiently share information; because it works so quickly, it's great for making way for new content in a small amount of time. Also, when you post a new story, your picture will be displayed at the top of your followers' home screens; this gives you a better shot at getting attention, as it's the first thing that appears when launching the platform.
Reels
Instagram Reels are vertical videos that occupy the entire screen and can last up to 90 seconds , and can even be recorded within the app. Reels offer a variety of exclusive editing tools and an extensive collection of audio tracks. Differently from Instagram Stories, Reels have a distinct characteristic: they do not vanish after 24 hours. Once you share a Reel, it remains accessible on Instagram until you choose to remove it. The best part is that Reels are favored by Instagram algorithms. In case you didn't know, the Instagram algorithm determines what content will be presented to each one the users. The algorithm considers numerous elements in order to deliver content, such as user history, trends, relevance, location and popularity. Because they aren't limited to the profiles someone follows, Instagram Reels gather more exposure between users in general.
How to promote music on Instagram
As a creator, you should learn the most productive ways to promote your work and put them into practice. By learning more about how to promote your music on Instagram, you can reach more listeners and future fans. Here we'll talk about the tools offered by Instagram for music promotion, along with tips to reach your full potential.
Hashtags
Utilizing hashtags provides an excellent opportunity to establish connections with people who share similar interests, and they can be used for many different purposes. Similarly, hashtags can be utilized to generate awareness for a cause or initiate meaningful discussions. Beyond just that, hashtags serve as a valuable tool for staying up-to-date with current trends and breaking news. The best way to use hashtags is to monitor social media competitors and influencers. Get to know which hashtags are trending, and analyze which were successful on past posts. This way, you can see who's responding to your content and create your own approach to reach more people.
Livestreams
Instagram Live is a powerful tool for maximizing visibility on the platform. The fact that it's happening live comes with many visibility advantages. Livestreams occupy the first spots of the story feed, which captivates audiences with the sense of a real, collective experience. With its highlighted placement and push notifications, Instagram Live boosts awareness and expands your reach. It's a great way to present your image as an artist, connect with new audiences and showcase your music authentically. Even more, Instagram Live comes with real time comments from viewers, providing opportunities for audience interaction and behind-the-scenes glimpses.
Respond comments
Responding to comments on Instagram holds significant importance. Firstly, it positively impacts the Instagram algorithm. Engagement plays a crucial role in post visibility. Engaging with your followers' comments with answers and likes increases the chances of your posts reaching wider audiences. This factor is particularly important for the success of your business on Instagram. Secondly, responding to comments demonstrates customer appreciation and awareness. Actively engaging with your followers means you care about who supports you. Engaging is good to achieve social media proficiency and show that you care for both existing and potential customers.
Instagram Ads
Another important tool to explore on Instagram as a musician is advertisement. Musicians can utilize Instagram Ads as a powerful tool for promoting their music and expanding their reach. By creating targeted ad campaigns, musicians can reach a wider audience of potential fans and increase visibility. Here's a brief explanation of how a musician can use Instagram Ads:
- Define the objective: Determine the goal of your Ad Campaign. Whether it's to increase streams, promote a new release, boost ticket sales or grow your fan base.
- Target the right audience: Identify your target audience based on demographics, interests, location, and music preferences. This ensures that your ads are shown to people who are more likely to be interested in your music.
- Craft compelling content: Create visually appealing and engaging Ad content. Examples are short videos, music snippets or eye-catching images that resonate with your target audience. Make sure the Ad content reflects your brand and musical style.
- Set a budget: Decide on a budget for your ad campaign. Instagram provides options for setting daily or lifetime budgets, allowing you to control your ad spend.
- Test different Ads formats: Experiment with different Ad formats; such as carousel Ads, video Ads, or story Ads. See which ones resonate best with your audience.
By using Instagram Ads in an effective way, musicians can get great results. Overall, Ads are a great tool to break barriers, promote music, connect with your target audience and achieve goals.
Have your music available on Instagram
To be featured on Instagram's Music Library, you need to make sure Instagram is covered by your music distributor. This is the only method to ensure inclusion in the library right from the moment of release. To have your music there, you can count on Magroove to be your distribution partner. Once you've created your Magroove Account, you don’t have to worry. We will take care of distributing to many stores, including Instagram.
We also offer you a lot of features, for example, the Linktree tool. It's gained popularity primarily on Instagram as it addresses a limitation of the platform. Instagram heavily restricts the ability to share web links. Links are limited to Instagram Stories and the bio section of your profile page, which has a strict character limit. However, Linktree is a solution; by letting users share multiple links on Instagram, it provides a convenient way to get over these limitations.
Beyond that, Magroove offers services such as: a website builder that will support you to have your own online page; merch store, to sell your own music; and a Discovery app, a platform uses AI to recommend new music based on the listeners preferences.
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