How can you use music promotion to get people to listen to your song? Nowadays, it's way easier to get your songs out there. But among millions of tracks, just uploading your productions on a streaming platform is not enough. Catching the public’s attention can be a really tough challenge. But with a good promotion plan, you can lead your word to the right people. In this article, you will learn more about how to use email for music promotion. Yes, you read it right! If you learn how to use it the right way, even email can be useful when talking about music promotion.
Why Email for Music Promotion?
Email is one of the most known means of communication today. The biggest part of labels, records and even managers use email as their main communication tool. It's way easier to find a company’s email than a phone number, for example. For that reason, if you're trying to increase your music related network, emailing can be the way.
Sending emails can help you get in touch with a lot of people from the industry. In consequence, you will have more contacts in the market which can open the path to great opportunities. So the first thing you’ll have to do to put this action in practice, is to have an organized professional email.
But when using email for music promotion, you don’t need to be only focused on networking. In addition to that, emails can be sent to people that support you and are interested in what you produce. When it comes to sending emails to less formal receipts, you can be a little more creative. And emails support several tools like images, gifs and links. So you can make your messages not only nice to read, but also visually interesting. Along with that, it's really easy to send emails to a high number of people at the same time.
As you've seen, finding an email to contact other professionals is not that hard. And that's even more accurate when we are talking about the press. A lot of these media leave their emails open to receive pitches from artists. The same way movie productors and book publishers are always sending their work to the press, you can send yours too.
Press appearances are a great way to gain exposure, and contacting them via email can be your way to it! By sending your pitch to the press, you may be able to get your releases covered and commented on by them. This type of appearance is good to influence people to search more about you and even become regular listeners. And don’t be afraid to write again if you didn’t receive any response. It can happen because of the huge number of emails they receive, so don’t be discouraged and make them see you!
Websites, magazines, radio stations and TV shows are all good options for you to try and work with. But always remember to look for places that match your audience and your goals. That way, the promotion can be more assertive and get to the right people. If you look for places that try to give space for indie artists, you may have more chances to make an appearance.
Writing Your Pitch
For that type of email, you will need a good pitch. A pitch is a text that tells about your artistic career, songs and other relevant information. They are important for the press to know if you are a good match for their content or not. Keep in mind that these recipients may receive a lot of emails, so you won’t want your pitch to be super long and boring.
There is some important information that your pitch email should have. You must introduce you as an artist and show some of your best songs — direct links are a good option for this. If you are trying to pitch a specific song, tell more about the track and its inspirations in a few lines. Think about questions they may have for you and write the answers in your pitch. But don’t forget that the major objective is to show why you are a good option for them. So write things that will make them want to work with you.
Electronic Press Kit (EPK)
Having an electronic press kit — also known as EPK — may also help in email promotion. Your electronic press kit must contain all the essential information about you in a more dynamic and visual way than in the pitch. That is one of the main differences between an EPK and a pitch.
The other important difference is that you can write about the things in detail on your EPK. Along with that, your kit can have images, videos and audio files to showcase even more your work. You can put the link to your EPK or even the file together with your pitch. That way, the pitch will work to get the attention and to handle the first contact with your work. And if the recipient is interested, the EPK will be there to give a more detailed biography about you.
Write Your Own Newsletter
Now, there are some fan oriented strategies on how to use email for music promotion. A newsletter, for example, is a good option to use the email for a more direct promotion. This type of content is good to strengthen your relationship and connection with your fans.
But first, let’s talk about what a newsletter is. A newsletter is a compilation of the latest news about a specific subject, in this case, your artistic career. The main purpose of a newsletter is to update your audience of your latest activities. You can write about your latest releases, relevant press coverages, media appearances, release schedule. Your newsletter can even be great to motivate your fans to interact with this type of content. In consequence, it will show to the media that you are relevant and that your fans are consuming their content.
Create a Mailing List
But to be able to make a newsletter, you will have to collect your fans' email addresses. You can use your website or even your social media profiles to capture that. Start a campaign on your social media so you can show all the benefits of subscribing to your newsletter. That way, you will start to build an mailing list for your newsletter. After that, be sure to make it easy to subscribe to the newsletter so people that didn’t have the opportunity to subscribe in that first moment will have no difficulties in subscribing later.
For this strategy, you can be a little more creative and explore the tools the email supports. A well made design will make your newsletter even more interesting and catch the attention of your public more easily. When writing about your latest releases, for example, you can do a thematic design for the newsletter that matches the concept of the release.
And of course, don’t forget to provide the links for what you are presenting. It will be a lot easier for the readers to get to these contents through these links. Also have in mind that a lot of people will be viewing your content from their mobile devices. So make sure that all the content you produce is also adjustable for smartphones, iPads and so.
Combine and Grow!
Emailing is a way to get in touch, not only with fans, but also with people that might have a lot to offer to your career. And as with any other promotion strategy, you are free to combine with other actions in order to have even better results. Promoting your newsletter on your social media and placing your links to your social media content into your newsletter is a good way to make the best out of the two tools, for example.
Using email for music promotion is just a small part of a bigger picture! Having a good and well structured music promotion plan is what can put you one step ahead of all the thousands of other artists in the market. If you set realistic goals and put time and effort into it, you will be able to see the difference that music promotion can make for an artist.
Sometimes, you can even count on your distributor's help for promotion. For example,
Magroove offers many tools for promotion, like a built-in pre-save tool, the opportunity to claim your Spotify For Artists Account and many more. Of course, we also distribute your music to 40+
streaming platforms and online stores
for free.
And always remember: monitor your results! Each strategy will work more for a specific purpose. By seeing the number, you will be able to tell if it worked for you and the goals you setted. You can ask for feedback from your fans — even using email — to see if they are enjoying and liking the content you are producing.
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