In today's music industry, artists must have a solid music promotion strategy. They need to reach a wider audience and connect with their fans on a deeper level. That's why Amazon Music promotion should not be underestimated. As the third most popular streaming platform globally, it offers a fantastic opportunity for musicians to showcase their talent.
Fortunately, there are many ways to promote your releases on Amazon Music. From pitching your songs to curated playlists, to taking advantage of advertising, many promotion tools are available through the platform. Given that, this article aims to provide practical tips to navigate Amazon Music's dynamic music promotion landscape. If you implement these strategies, you'll increase your visibility and boost your chances of success in the music world.
Why should your music be on Amazon?
The way we consume music has undergone a significant transformation in the past two decades. Because of streaming services taking over the music industry scenario, gone are the days of physical stores and radio. Keeping up with the numerous options can be challenging for artists and producers. In 2022 alone, music streaming revenues surged by 11.5%, asserting their dominance over more than two-thirds of the market, as per the IFPI Music Report. In the ever-evolving music landscape, a well-crafted music promotion strategy is crucial for artists. That's because, in order for people to listen to your music, they need to know of its existence. Just like that, music promotion is the way to build the hype, expand your reach and captivate new audiences effectively. Even the most talented artists must stay alert to the many opportunities and changes in this new musical landscape. Likewise, it's not enough to create exceptional songs; they must find their audience in orden to be heard. Amazon Music ranks as the world's third most popular streaming platform, with approximately 70 million users through innumerous countries. For this reason, expanding your promotion stratagies to include Amazon Music can be the crucial edge you need for success in the streaming age.
Guide to Amazon Music Promotion
In today's music industry, making your work available on various distribution platforms is just the first step. As a way to truly succeed, you need to actively promote your music in every way possible. As we discussed earlier, even if your record is a masterpiece, it won't make an impact if it doesn't reach its intended audience. This is where Amazon Music promotion comes into play, offering numerous perks that you can explore to your advantage. Let's take a closer look at how Amazon Music can boost your music career:Amazon Music for Artists
Moreover, you can gain valuable insights with Amazon Music for Artists, an account tailored specially for musicians on the platform. With this profile, you can get to know the analytical stats of your audience and track the performance of your music. You can also access fan data, discover peak listening times, explore streaming locations, and get information on how your music trends on Alexa. Utilizing these user stats can help you make informed decisions about your music promotion strategies and better understand the preferences and behaviors of your listeners.Spotlight
Spotlight on Amazon Music is an exclusive feature accessible to musicians with over one thousand followers. It empowers artists to highlight a track, album, or playlist to their listeners, accompanied by a personalized voice message. This enables artists to actively invite their fans to engage with specific content, fostering a direct and intimate connection. While limited to one post at a time, the Spotlight tool strengthens the bond with fans and amplifies promotional efforts on Amazon Music. It's a great way for artists with an active platform to showcase their music and connect with their audience.DJ Mode
This innovative feature combines music streaming with FM radio-style commentary. Sometimes playlists are just not enough; there is a need to know more about what we are listening to. And it might seem like a step back, but combining all the best parts about streaming audio with the personality of FM radio can make the most popular playlist on Amazon Music even more interesting. Imagine your songs in these playlists being presented by an actual host, alongside the most popular musicians today!Stations
Amazon Music provides millions of stations with an endless stream of music. Personalized mixes based on genre, theme, mood, and artist catalog, allowing artists to shine and making music discovery easier for listeners. Being featured on a listener's Station can be very beneficial for your career.Playlists
Amazon Music provides a diverse range of curated playlists, featuring popular hits, latest releases, and tracks by emerging artists. These playlists have a fixed number of songs and are regularly updated, with the most important ones refreshed every week. One remarkable feature of these playlists is that artists can pitch their tracks for potential playlist placement, significantly increasing their exposure. Whether you're an established musician or a budding artist, Amazon Music offers the opportunity to submit your songs to their editorial team, a chance to elevate your career to new heights. While it may be challenging, it presents a valuable opportunity to take your music to the next level.Artist Follow
Though a common feature across various streaming platforms, it still holds significant importance for music promotion. By encouraging your fanbase to follow you on Amazon Music, they receive valuable notifications about your new releases, effectively promoting your music. In addition, to maximize the benefits of Artist Follow, consider educating your fans on how to Ask Alexa to follow you on Amazon Music or simply guide them to click the 'Follow' button on your artist page within the Amazon Music app. Utilizing this feature enables you to establish a direct connection with your fans and keep them informed about your latest music.Intros
Last but not least, Amazon Music offers a valuable feature for artists: Intros. These short, one-line announcements, lasting up to 15 seconds, allow musicians to personally introduce their work in their voice. Available in the USA, Brazil, Canada, and Mexico, Intros can be an effective way to engage your audience and encourage them to listen to your new songs. By using Intros, you can bridge the gap between artists and fans, creating a more personal connection and boosting your music's visibility.
More Features for Amazon Music Promotion
That's not all: Amazon Music offers even more powerful features designed for music promotion and discovery. These tools provide an engaging experience for users. They also present excellent opportunities for emerging artists to promote content even outside of the Amazon Music platform. Let's explore some of these key features and discover how you can leverage them to expand your reach and break new ground in the music industry.Submit Your Music to the Editorial Team
Amazon Music offers the opportunity to have your music placed on popular playlists, regardless of your fame or career stage. To increase your chances, you can submit a link to your upcoming releases directly to Amazon's editorial team. While securing a spot may not be easy, the submission process itself is pretty straightforward. Simply send a link to your music to music-submissions@amazon.com. The e-mail should also include your artist and track name, release date, distributor, and genre. This simple step can help you with your Amazon Music promotion and opens doors for potential playlist placement and broader exposure for your music.Reach Fans While Streaming on Twitch
Engaging with your audience through various channels and social media is essential for expanding your reach. Consider linking a Twitch account to your Amazon Music Artists account to effectively notify your followers when you go live. This integration allows you to engage with your audience in real-time, potentially transforming passive listeners into enthusiastic fans. If you use this feature, you can then seize the opportunity to connect with your audience on a deeper level and cultivate a loyal fanbase. So you've joined Twitch and are trying to create this deeper connection with your audience. With the Amazon Music Extension for Twitch you can stream music from Amazon's catalog during your Twitch streams, but make sure both you and your viewers are Amazon Prime or Amazon Music Unlimited members to enjoy the tunes. With this extension, you'll enhance your streaming experience, keeping your audience entertained and engaged with a wide range of music.Earn Revenue
Don't let your audience miss out on your tunes on Twitch if they don't have Amazon Prime or Amazon Music Unlimited. Here's another solution: join the Amazon Affiliate Program. By offering your audience a free trial through your referral link, you can earn $3 for each person who signs up. Not only will you boost your earnings, but you'll also give your audience a taste of Amazon Music. It's a win-win situation that helps you monetize your music and introduces your fans to a world of great music on Amazon.