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Facebook Music Promotion – Reach New Listeners
August 02, 2023 •
7 min read
What are you doing to get people to listen to your songs? Investing in promotion on social media, like Facebook music promotion, can be what you're missing to be a successful artist. In this article, you'll find more about how you can start promoting your music in one of the biggest social networks nowadays: Facebook.
Facebook achieved 2 billion active daily users last year. This number shows how powerful this platform can be when it comes to reaching a huge amount of people. By learning how to make good use of Facebook, you can gather what an independent musician needs the most: listeners.
If you're an independent artist, you probably know how hard you need to work to grow your career. Music promotion will put you one step ahead and help you find potential listeners to your productions. More specifically, Facebook music promotion can be a really helpful and free strategy for beginners. This way, you’ll be able to connect with more people and start profiting with your songs.
The basics of music promotion
When it comes to making money as an indie and beginner musician, streaming platforms are the first thing that comes to mind. In the streaming era, the number of plays and clicks is one of the most important things to build a stable music career. There are many distributors that enable you to put your songs on streaming, including Magroove, which has the differential of doing it for free. But just having your music out there is not enough — you need to create strategies to let people know about your work. For that reason, music promotion is essential. It's a method to catch people's attention, make them become listeners and boost your career.
So, to start promoting your songs, you shoulda have an established artist branding. It's important to know what you want your image to transmit. This way, you will be able to create good branding and captivate people that share the same vision as you.
Social media presence is non-negotiable when it comes to promoting music. Now, we'll discuss some specific strategies for Facebook music promotion, but it's extremely important that you mantain profiles on Instagram and TikTok as well. They all have different types of users and content. Your main goal, however, will be the same: gain an audience and start making money with your songs.
As we mentioned before, Facebook is one of the biggest social networks at the moment. Of course the possibility of paid advertisement exists on the platform, but there are also free strategies you can use to deliver your songs to more people. It's important to see which works best for your career right now: paid or free promotion.
Artist pages are the best way to put content on the platform. Personal profiles tend to restrict your reach and are not as welcoming and easy to access as an artist page. Here's an important heads up: when setting up your page, don't forget about your artist branding. Make your Facebook page, your profile on streaming devices and other social media accounts harmonic with one another. Be clear and direct with what you want to transmit.
There are some widgets that you can use to make your page more interesting. For example, Facebook allows users to place songs in the beginning of their pages. It's something to differentiate yourself from other pages and also make your songs easier to access. Attracting people to your profile on streaming platforms is the main goal, and that's a great way to do so.
The key to invest in paid ads is to know your public and be really sharp with the filters. There are a lot of filters you can adjust to make your ads get to the right people. Age, behavior and users' interests are some of the options available for you to specify before publishing your ads. These filters are really important, since they can define if the people who see your ads will turn into listeners or not.
When talking about branding, it's commonly said that you need to think about how your public behaves and what they like. You can also do this to discover more about your listeners and set the filters in a really effective way. So always prioritize the ads you can manually adjust. In other words, prefer paying for the ones you can change the settings more precisely and, consequently, get better results.
Never forget to check on how your campaigns are doing. Facebook has tools for monitoring the campaigns and posts that you've launched. Sometimes, the strategies you thought were going to work don't go as expected. In that case, don't worry! By monitoring your campaigns, you can identify the problem and make changes to have more effective ads.
Promoting on Facebook groups
Facebook music promotion on groups is also a free and easy way to use the platform. In these types of groups, the focus is to promote your productions and concerts to other artists. You may not get a huge number of permanent listeners, since the other members of the group are also trying to promote themselves. But even so, the groups are a great way to find contacts in the industry.
It's a good way to promote events or festivals that you will be playing. Besides that, in those groups, you'll get to know a lot of events that you may possibly like and even get to play in the future. Festivals and concerts that host more than one band are great to reach new audiences. All fans who are there to watch other artists will get to see you as well. And that's how you get more listeners.
Facebook has been through a lot of changes. In the past, posts were the only way to create content. Now, the platform also has Stories and Reels available, so explore those as well. Reels and Stories are great for quick promotions videos or even updates in your professional life that might be interesting for your followers. But don't forget that not every piece you develop will work on all of them. Try to adapt your content to work well in these other ways.
The public in Facebook is also different from the one on Instagram or TikTok. Facebook is a more “old” network, in terms of the age of the users. So it's important to see which kinds of posts work on different social media. Even if the content is the same, the people who see it may not be.
Sometimes, a content that you thought was going to give you great results doesn't go as expected. Because of that, it is crucial for you to keep monitoring your regular posts' numbers, the same way you do with your campaigns. By analyzing that, you'll have more control over your audience and adjust your content, if necessary.
All of these strategies are really good to gain followers and likes on your page. But if you don't have interesting things to offer, those will leave as soon as they come. By knowing your target audience, you'll understand what they expect to see on your page. But there are also some other strategies you can apply to make them more interested in what you have to say.
As any other social network, Facebook is also a way to interact more directly with you fans and supporters. You need to make them feel appreciated and valued. If you interact with them, answer their comments and engage with their requests, they'll have a reason to stay connected with you and your page. This is a more organic way to gain listeners and grow your fanbase. The closeness to your public is always in your favor.
Giveaways or contests that are exclusive to followers also give them a good reason to stay. If you do this with a certain frequency, your supporters will keep coming back and checking your page once in a while. Free tickets or merchandise may be a great way to deliver exclusive content to them. Doing live streams is a great addition, too. You can perform new, unreleased songs or covers requested by the audience. The more exclusive content you place there, the more value people will see in your page.
Keep monitoring!
All these strategies depend on how well you know yourself as an artist and your public. Facebook can be artist-friendly if you know how to make good use of all the tools it has to offer. Depending on the peculiarities of your audience and the work you produce, you can change or adapt the strategies presented here to grow even more! Another important factor is that these social platforms change a lot over time, so remember to keep learning and searching for things you can use for your Facebook music promotion.
