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How to claim Apple Music Artist Page – Tips for music promotion
October 05, 2023 •
7 min read
After recording an amazing song, it’s time for your next step: music promotion. Every indie artist knows how hard it is to stand out in this crowded industry. But don’t worry, you just found the perfect article to help you. Have you ever wondered how to claim Apple Music artist page? Streaming platforms are well known for their potential to reach new audiences and they also offer plenty of tools. Let’s learn valuable instructions to boost your releases on Apple Music!
What is music promotion?
First of all, we'll understand what music promotion strategies are. Basically, it's the process of raising the reach of your work. After finishing a new song, you need to draw up plans to increase your audience. And these efforts take place in every part of the official release: before, during and after. With that in mind, an artist should know how to promote music on social media, for example. It’s impossible to imagine a song going viral without the internet nowadays.
But, of course, the main character in this matter are streaming services. They dominated the industry in the latest decades and just keep growing. Although, it’s not enough to just put your tracks in there. Why? Well, millions of musicians will do the same, you have to draw attention. And the platforms are aware of that, so they provide features to fuel your release. Today, we'll give tips on the best Apple Music promotion! And the central advice is: open an Artist Page!
Apple is a pioneer in the music industry. In the early 2000s, iTunes and iPod revolutionized the way people listen to their favorite artists. But the company’s streaming service just arrived in 2015. Apple Music already hit the ground running with 11 million subscribers in the first year. After a redesign, a year succeeding launch, the platform has steadily increased into a huge competitor to Spotify, especially in the US.
If you still have second thoughts about creating an Artist Page on the service, here’s an extra reason: 88 million people subscribe to Apple Music as of June 2022, according to the Music App Report. The popular streaming made an approximately $8.3 billion revenue last year from $7 billion in 2021. Plus, it pays artists on average $0.0076 per listen, compared to Spotify’s $0.0026-$0.0049, following BBC data.
How to claim Apple Music Artist Page?
Alright, now you're ready to learn how to claim an Apple Music artist page! And you can do this in the iOS app or on the web. Here’s an easy step-by-step guide to support you in both ways:
How to claim Apple Music Artist Page in the iOS app?
- Sign in to the Apple Music for Artists app with your Apple ID and download it - or create an ID if you don’t have one.
- Tap “Request Artist Access”, and copy and paste your iTunes Store artist page link to search.
- In order to find the link to your page, input your artist name or the name of one of your releases in the search field.
- You can find a link to your content or artist page in Apple Music or iTunes Store in three quickly clicks: select the item, then tap the “More” button; choose “Share”, then pick “Copy”; paste your copied artist page or release link in the “Find an Artist” field of your application.
- Now select one of your releases to be sure you are claiming the correct page. Remember: you must have the primary artist role on the track or album to successfully claim your artist page! It won't work if you're just a featured musician.
- Pick your role (artist, manager, or label rep), and fill out the requested application fields.
How to claim Apple Music artist page on the web?
- Sign up for Apple Music for Artists and create an Apple ID if you don’t have one.
- Tap “Request Artist Access”, anc copy and paste your iTunes Store artist page link to search.
- In order to find the link to your artist page, input your artist name or the name of one of your releases in the search fields.
- You can find a link to your content or artist page in Apple Music or iTunes Store in three quickly clicks: select the item, then tap the “More” button; choose “Share”, then pick “Copy”; paste your copied artist page or release link in the “Find an Artist” field of your application.
- Now select one of your releases to be sure you are claiming the correct page.
- Pick your role (artist, manager, or label rep), and fill out the requested application fields.
Next steps for getting your artist page up and running
In both cases, to make the verification process faster, sign in to your social media or distributor accounts. The more information you provide, the more uncomplicated it will be to prove you're the artist. Following this process, you can see the status “Pending” while the artist claim is in review. But don’t worry: you'll receive updates about your request via email. Once you're accepted and your Apple Music for Artist account is working, it’s up to you to review all extra access appeals.
Observe that only artists or managers can ask for an artist page. If you are a label representative and want to join one profile, talk directly to your singer or band to have your request reviewed or to be added as an user. Attention on the deadline: if no musician or artist manager admin actions your solicitation for 30 days, it will expire.
How to have the best Apple Music promotion?
Besides making your tracks available for a huge public, Apple Music for Artists offers tools to build momentum around upcoming releases. Now that you have your own professional account, let’s use them!
To begin with, musicians can customize social media posts to fit their style. As these spaces are essential to interact with fans and win new listeners, it's important to share your work while keeping a visual concept. It’s at hand on the app and on the web, with a variety of colors, themes, and sizes.
The service also supplies Twitter Audio Cards. They're a 30-second preview of the track alongside the album cover art. It’s hassle-free: just go to the Marketing Tools, search for the song, add your affiliate token, scroll down to the section, copy the link, and it's ready to share!
Still talking about social media, you can customize celebratory posts to promote your milestones. Show your followers that your song has achieved a new record of plays or got featured into a playlist. The ability to publish while maintaining your special identity and bearing Apple's credibility stamp is unique.
Another feature is the Linkfire. With one link, your public will find your music on the platform and other streaming services. They will be able to play songs, albums or playlists automatically. There's a button to generate a shortened link as well. It’s amazing for social media posts and emails.
Wait, the list is not over: you can have a preview of your music available anywhere with a click. Listeners not logged into Apple Music can play a 30-second clip of a song or see the full list of songs from an album or playlist. You can also pitch tracks to curated playlists like Today’s Hits and Puro Pop to meet new fans. The platform offers even a brand and icon globally recognizable. The artist can use Apple Music badges and icons to promote marketing - such as social, advertising, apps, and printed strategies.
A must-have for your promotion with Apple Music are the pre-adds. They allow fans to add songs from an upcoming release to their library of playlists without missing anything. Everybody who signed up is notified the second the content is online, so they can stream in real time.
Pre-adds are relevant to bring advanced excitement. Users will want to know more about it. Along with the fanbase, the press and contacts in the industry may be interested to see what is arriving too. According to the platform, releases with pre-adds had more listeners than those without.
Expanding music promotion
It’s clear that Apple Music has a lot of tools to help your hit go viral. Although, you can add more plans to grow your popularity on the app. How? Well, let’s start with hiring a music distributor! There are many options in the market, but Magroove is free and founded to help indie artists. Besides putting your songs in the catalog, we ensure all data and information are standardized.
In addition to that, as we said earlier, social media is the heart of success these days. Being active in spaces like that is crucial - and Magroove distributes your music to TikTok and Instagram, for example. Be sure to communicate with your followers in the way each network asks for. You can create fun challenges and dance trends with your single to raise engagement. And why not share the marketing content you created with Apple Music? Combine tools to turn your project into a triumph.
Before releasing a single or album, it’s important to have a well set portfolio too. Another relevant instrument for that is the electronic press kit. This material turns life easier for the press, members of the industry and the fandom. In it, you can put together a biography, contacts, discography, photos, schedule, press highlights, and more.
