Strategies for music promotion nowadays include some tools that the musician himself can handle. Self-promotion on Instagram is one of them. For the artist, learning instagram music promotion is increasingly necessary and also possible to do on your own. You just need to understand how Instagram's promotion posts and stories tool works. If this is your case, don't despair! We will cover step by step what you need to do to make boosting Instagram an uncomplicated task and, above all, bring amazing results. Instagram was born in 2010, with the mission of being a virtual space for sharing images. Over time, it gained so much popularity that it incorporated several other features. Among them are the possibility of sharing videos, live broadcasts, polls, and many others. All this can be used by users for free, without the need for investment. So, you may be wondering: what would be the real benefit of boosting Instagram, since this type of feature involves paying for ads?
Why go for an Instagram music promotion strategy?
To answer this question, imagine that Instagram today has almost 1 Billion users worldwide, sharing more than 100 Million photos and videos per day. It is among the most used social networks by individuals and large brands, public or private. The thing is that if you throw your content into this mix, without delimiting and following the audience you want to reach, it will be much more difficult to get a good result. That's where promoting posts comes in. An Instagram music promotion strategy will allow you to choose exactly who you want to be impacted by your message, something essential in artist branding - geographically, by areas of interest, gender, age. You also choose how long the promotion will run for and track the results in real time. This brings that 1 Billion people down to a carefully selected target audience for the achievement of your goals. For social media music marketing, it's important to understand that organic reach (people impacted by your content spontaneously, without investment) may not be enough to stand out in the crowd.Instagram Music Promotion - STEP BY STEP
Create a business account
The first step to get on with content promoting is to create or transform your personal account into a business account. This is necessary so that you can access the ads tools and to get relevant information about growth, followers, engagement. The procedure is quite simple, just log into your profile and follow the path: settings - account - change to business account.Click Promote Content
There are a few different ways to promote a post/story - by clicking on the promote button that appears just below each post, or by clicking on promotions just below edit profile. You can promote images and videos, either in the feed or in stories, as long as they meet the prerequisites set - we'll talk about that later. Whichever alternative you choose, Instagram itself will guide you to the next step.Define your goal
Goal setting is that moment when you choose what the user should do when impacted by the content. If you can't really define your goals because you're new to this, we can help you. Common goals are: have more visits on the profile, more visits on the website (when there is a website specified) or receive more direct messages. The choice will depend on the strategy outlined in the artist's branding.Select your audience to boost instagram
This step is undoubtedly one of the most important. After all, knowing how to promote your music requires understanding exactly who your audience is. Here, there are two paths: Automatic audience: in this case, Instagram itself selects an audience, based on the users who already interact with your profile. This option is only valid when the target audience is not yet well known or when the artist does not have time to make the manual selection. Targeted audience: this is the most recommended option, since it allows you to choose the people who will receive that content, selected by areas of interest, location, age, and gender.Determining promotion's value and duration
The next step is to choose the amount of investment and the duration of your campaign. Instagram shows a warning when investment and time are too low and may not generate results. but there is no minimum amount stipulated. You can also see the estimated reach according to the amount available.Create the promotion
Before finalizing the process, Instagram offers an overview of the promotion, with a preview of the ads for viewing, as well as a summary of the choices made. If everything is OK, just click create promotion and voila!