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Music Video Promotion – Ways to have a successful release
July 11, 2023 •
7 min read
It’s no secret for independent artists that doing music promotion on your own can be a very exhausting task. That's especially true of moments when you've put in a lot of effort into creating something, just to have no return. A great example of this frustration might be when you've made an entire music video – only for no one to see it. On the bright side, nobody is doomed to fail when it comes to achieving a popular music video realease, thanks to music video promotion.
Many people want to draw attention to their work, but don’t know how to approach the process. At first, you need to make acquaintance with the marketing tools at your disposal. Music video promotion can be very helpful for artists trying to boost their careers and gather a bigger audience. This article intends to help you promote your music videos in order to grow your career and reach more listeners. Here you will learn about:
- The Importance of Music Video Promotion
- Ways to Best Promote Your Music Video
- Making the Most out of YouTube
The Importance of Music Video Promotion
A well-executed music video offers numerous benefits for artists. It serves as a powerful tool to showcase your artistic vision, connect with your audience on a deeper level and gain exposure. Along these lines, creating an engaging music video is very beneficial for your overall career and identity as an artist. But it doens't end there: for your music video to do well, you need to promote it.
If you want to reach an audience, it’s crucial to think about the business side of things. Regardless of the scale of your project, promotion is essential to have greater results. As you may know, the current music market is increasingly competitive and, to gather attention to your music video release, you'll need to make some effort to attract the spotlight.
There's a gigantic amount of new content on the internet everyday, and that's why promotion is so essential when it comes to having a popular music video. But why do it? Well, here are a few benefits that come with the success of a well-promoted music video release:
A well-received music video can significantly boost your music career. It helps establish your brand, increases your credibility as an artist and improves your chances of getting noticed by industry professionals. A successful music video can lead to more opportunities for performances, collaborations, and exposure on various platforms. To invest in music video promotion is one more substantial action you can take to lead you to greater opportunities.
Audience Expansion and Fan Engagement
A music video enables you to expand your fanbase and connect with new listeners. It allows you to engage with your existing fans on a deeper level and attract new fans who resonate with your visual storytelling. By reaching a wider audience, you have the opportunity to build a loyal and dedicated fanbase. And most people know: a supportive fanbase makes all the difference in the journey of a musician.
Ways to Best Promote Your Music Video
Now you’re set on doing the best promotion you can for your music video. The following strategies and tools will best help you promote your music video and ensure it gets the attention it deserves:
Have a strong presence on social media platforms that resonate with your target audience. Regularly share teasers, behind-the-scenes footage, and updates about your music video. Engage with your followers, respond to comments, and build a community around your music. You can also use social media advertising tools to reach a wider audience. More visual-based social media platforms, like TikTok or Instagram, are great for artists trying to catch an audience’s attention as well.
Create a compelling electronic press kit (EPK) that includes information about your music video, along with your artist bio, press photos, and links to your music platforms. BTS footage can also be very helpful here. An EPK serves as a professional package for media coverage and industry inquiries. Distribute it to relevant media outlets, bloggers, journalists and industry professionals to build the hype and gain exposure.
Build Excitement Among Your Fanbase
Engage with your existing fanbase by sharing exclusive content related to your music video. Offer sneak peeks, exclusive insights, and interactive experiences. Encourage your fans to create user-generated content around your music video, such as dance challenges or cover versions. By involving your fanbase, you create a sense of anticipation and generate organic promotion.
Embrace Your Artistic Persona
Here, we need to highlight the importance of reflecting an authentic persona in your music video. Your video should align with your music's theme, lyrics, and overall message. Emphasize the significance of connecting with your audience on a deeper level and shaping your career through visual storytelling. A well-built persona will help you not only in promoting your music video, as it will be useful for all advertisement and promotion in the future. A genuine and captivating music video can leave a lasting impression and attract a wider audience.
Collaborate with Influencers
Partner with influencers in your music genre who have a significant following. Collaborative efforts, such as guest appearances, joint content creation, or shout-outs, can expose your music video to a wider audience and also be beneficial to the influencer you’re reaching out to. Seek opportunities to collaborate with influencers who align with your artistic vision and target demographic.
Advertise on Different Platforms
Of course, there’s always the option to pay for advertisements on different social media. As mentioned before, visual choices like Instagram or TikTok are best as they may be the easiest to create eye-catching material for music video promotion. And, of course, we need to talk about the best in the game, YouTube. 
YouTube remains a powerful platform for music marketing. The platform allows users to post all types of videos – including, of course, music videos. YouTube is by far the most popular video sharing platforms across the world. But not only that: there are many strategies to optimize your music video's presence on YouTube and maximize your impact.
Optimize Video Metadata
Craft a compelling video title and description that represents your music video. You might as well incorporate relevant keywords for your target audience. Utilize tags and closed captions to improve exposure. If you consistently optimize your video metadata, your visibility in search results will improve and therefore attract a larger audience.
Encourage viewers to engage with your video by liking, commenting, and subscribing to your YouTube channel. Respond to their comments, create a sense of community, and foster a loyal fanbase. Aditionally, use interactive features like end screens and cards to direct viewers to related content or your website, further expanding your reach. Just like in other cases, organic promotion is one of the best tools at your disposal to promote your music video.
Collaborate with other YouTube Artists
Similarly to collaborating with other influencers, you should explore opportunities to collaborate with other YouTube artists or creators in your genre. Featuring your music video on their channels or participating in collaborative projects can expose your video to their audience and attract new viewers. Additionally, you can curate playlists that include your music video alongside related content to have more listeners.
Consider Making a Lyric Video
Creating a lyric video for your songs can be a great idea as an additional promotional tool. Lyric videos display the lyrics of your song in a visually engaging format, enhancing listener engagement and allowing fans to connect with your music on a deeper level. Like that, lyric videos are popular on platforms like YouTube and TikTok and can complement the promotion of your music video quite nicely.
Have a YouTube for Artists Account
Apart from these more general tips, you should know YouTube also has a service called YouTube For Artists, a tool for creators to better manage their online presence on the website. Getting verified on the service gives you a vast array of tools to control your digital persona. For example, any product related to your brand will be connected to that profile, and you gain access to the Community tab on the platform. If you’re interested, click here to learn more about YouTube For Artists.
This way, if you want to take your music and music video promotion to the next level, some help may be in need. Let’s talk about Magroove, the best partner a musician can have in distributing their material online.
Conclusion
As we’ve seen, promoting your music video effectively is essential to reach your target audience, expand your fanbase and achieve your career goals. By using social media, collaborating with influencers and youtubers, and optimizing your presence on YouTube, and considering additional lyric videos and ads, you can maximize the impact of your music video release. Thus, embrace the power of music video promotion, connect with your audience, and watch your music soar to new heights. SIGN UP!
